I can’t work out if I should get a car decal. It’s times like this I look to our lord. Dear god, give me a sign! Should I get a car decal? It could help me promote my business. Or it could damage my car’s paint job. I don’t know which option is better or worse. Anyway, that’s the least of my concerns right now, because my business is floundering and I need to think about my advertising campaign. I’ll think about the signwriters in Melbourne later.
I think I’m going to hire a digital agency to help with the marketing aspect of the business. Being a car wash business, the only promotion we get is people driving by. I doubt we get any word-of-mouth references because the car wash doesn’t particularly stand out or anything. It’s pretty generic. Perhaps I need a marketing strategy to make it stand out among the rest, make it unique you know. Like we could be an all-inclusive car wash for all people. Or we could have cafe there so people can recaffeinate and have a bite to eat while their car is being hand washed. Or I could dress the car wash guys in costumes and turn it into a kid friendly car wash, with a very happy upbeat kind of vibe. Hm, that could be good. If I did go with this idea, I’d have to get some safety signs. Near Melbourne, car washes can get quite slippery, so if people are distracted by the costumes, they are at risk of falling onto the cement. In the end, I’ll be praying to our Lord every time I go to church to keep our patrons safe and sound, no matter which way they swing. All I know is that I’m going to have to take a new direction with my signage.